Abstract
Research on consumer satisfaction with products has typically ignored influences other than the confirmation of expectations relative to product outcomes. This paper examines the impact of broader, intrapersonal affective variables on satisfaction, and presents empirical results on the relative effects of both types of influence.
Keywords
Intrapersonal communicationPsychologyProduct (mathematics)Consumer satisfactionSocial psychologyEmpirical researchMarketingInterpersonal communicationBusinessMathematics
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Publication Info
- Year
- 1980
- Type
- article
- Volume
- 7
- Issue
- 1
- Pages
- 49-49
- Citations
- 372
- Access
- Closed
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Cite This
Robert A. Westbrook
(1980).
Intrapersonal Affective Influences on Consumer Satisfaction with Products.
Journal of Consumer Research
, 7
(1)
, 49-49.
https://doi.org/10.1086/208792
Identifiers
- DOI
- 10.1086/208792