Abstract

Three experiments demonstrated implicit gender stereotyping. A target's social category determined the use of previously primed stereotyped information, without Ss' awareness of such influence. After unscrambling sentences describing neutral or stereotyped behaviors about dependence or aggression, Ss evaluated a female or male target. Although ratings of female and male targets did not differ after exposure to neutral primes, Ss exposed to dependence primes rated a female target as more dependent than a male target who performed identical behaviors (Exp 1A). Likewise, Ss rated a male, but not a female, target as more aggressive after exposure to aggression primes compared with neutral primes (Exp 1B). Exp 2 replicated the implicit stereotyping effect and additionally showed no relationship between explicit memory for primes and judgment of target's dependence.

Keywords

PsychologySocial psychologySocial perceptionPerception

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Mahzarin R. Banaji , Curtis D. Hardin

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Publication Info

Year
1993
Type
article
Volume
65
Issue
2
Pages
272-281
Citations
399
Access
Closed

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Mahzarin R. Banaji, Curtis D. Hardin, Alexander J. Rothman (1993). Implicit stereotyping in person judgment.. Journal of Personality and Social Psychology , 65 (2) , 272-281. https://doi.org/10.1037/0022-3514.65.2.272

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DOI
10.1037/0022-3514.65.2.272