Abstract
The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning to improvise and learn new habits. For example, consumers cannot go to the store, so the store comes to home. While consumers go back to old habits, it is likely that they will be modified by new regulations and procedures in the way consumers shop and buy products and services. New habits will also emerge by technology advances, changing demographics and innovative ways consumers have learned to cope with blurring the work, leisure, and education boundaries.
Keywords
DemographicsCoronavirus disease 2019 (COVID-19)MarketingBusinessWork (physics)PandemicSocial distanceSevere acute respiratory syndrome coronavirus 2 (SARS-CoV-2)Distancing2019-20 coronavirus outbreakConsumer behaviourAdvertisingSociologyEngineering
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Publication Info
- Year
- 2020
- Type
- article
- Volume
- 117
- Pages
- 280-283
- Citations
- 1668
- Access
- Closed
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Cite This
Jagdish N. Sheth
(2020).
Impact of Covid-19 on consumer behavior: Will the old habits return or die?.
Journal of Business Research
, 117
, 280-283.
https://doi.org/10.1016/j.jbusres.2020.05.059
Identifiers
- DOI
- 10.1016/j.jbusres.2020.05.059
- PMID
- 32536735
- PMCID
- PMC7269931