Abstract
Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The study identified cognitive and affective responses as significant mediators in predicting attachment and visit intention. The results demonstrated that the intention to visit places shown in VR tourism was influenced by attachment to VR. Cognitive response had a stronger influence than affective response on the intention to visit a destination in VR. This study sheds light on why potential tourists visit destinations shown in VR.
Keywords
TourismPsychologyCognitionVirtual realityStimulus (psychology)DestinationsSocial psychologyCognitive psychologyComputer scienceNeuroscienceHuman–computer interactionGeography
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Publication Info
- Year
- 2018
- Type
- article
- Volume
- 59
- Issue
- 1
- Pages
- 69-89
- Citations
- 1133
- Access
- Closed
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Cite This
Myung Ja Kim,
Choong‐Ki Lee,
Timothy Jung
(2018).
Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model.
Journal of Travel Research
, 59
(1)
, 69-89.
https://doi.org/10.1177/0047287518818915
Identifiers
- DOI
- 10.1177/0047287518818915