Abstract
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.
Keywords
Non-response biasEconometricsStatisticsComputer scienceMathematics
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Publication Info
- Year
- 1977
- Type
- article
- Volume
- 14
- Issue
- 3
- Pages
- 396-402
- Citations
- 9498
- Access
- Closed
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Cite This
J. Scott Armstrong,
Terry Overton
(1977).
Estimating Nonresponse Bias in Mail Surveys.
Journal of Marketing Research
, 14
(3)
, 396-402.
https://doi.org/10.1177/002224377701400320
Identifiers
- DOI
- 10.1177/002224377701400320