Abstract
This study explores the usefulness of unanticipated situational occurrences for explaining the disparity between stated intention and actual behavior for 15 commonly consumed food and beverage products. Unlike previous research on unexpected situations, actual situational occurrences were monitored for effects on actual consumption (measured by garbage analysis and self-report). The results show that behavior-intention inconsistency is partly attributable to unexpected situations.
Keywords
Situational ethicsPsychologySocial psychologyConsumption (sociology)Situation analysisGarbageCognitive psychologyComputer scienceMarketingBusinessSociology
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Publication Info
- Year
- 1985
- Type
- article
- Volume
- 12
- Issue
- 2
- Pages
- 188-188
- Citations
- 44
- Access
- Closed
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Cite This
Joseph A. Cote,
James McCullough,
Michael D. Reilly
(1985).
Effects of Unexpected Situations on Behavior-Intention Differences: A Garbology Analysis.
Journal of Consumer Research
, 12
(2)
, 188-188.
https://doi.org/10.1086/208507
Identifiers
- DOI
- 10.1086/208507