Keywords
PsychologyPerceptionQuality (philosophy)Product (mathematics)MarketingBusinessEpistemology
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Publication Info
- Year
- 1968
- Type
- article
- Volume
- 52
- Issue
- 4
- Pages
- 331-334
- Citations
- 77
- Access
- Closed
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Cite This
J. Douglas McConnell
(1968).
Effect of pricing on perception of product quality..
Journal of Applied Psychology
, 52
(4)
, 331-334.
https://doi.org/10.1037/h0026040
Identifiers
- DOI
- 10.1037/h0026040