Abstract

ABSTRACT Examining a shock to the salience of the sustainability of the U.S. mutual fund market, we present causal evidence that investors marketwide value sustainability: being categorized as low sustainability resulted in net outflows of more than $12 billion while being categorized as high sustainability led to net inflows of more than $24 billion. Experimental evidence suggests that sustainability is viewed as positively predicting future performance, but we do not find evidence that high‐sustainability funds outperform low‐sustainability funds. The evidence is consistent with positive affect influencing expectations of sustainable fund performance and nonpecuniary motives influencing investment decisions.

Keywords

SustainabilitySalience (neuroscience)Sustainability organizationsBusinessEconomicsValue (mathematics)

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Publication Info

Year
2019
Type
article
Volume
74
Issue
6
Pages
2789-2837
Citations
1327
Access
Closed

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Cite This

Samuel M. Hartzmark, Abigail B. Sussman (2019). Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows. The Journal of Finance , 74 (6) , 2789-2837. https://doi.org/10.1111/jofi.12841

Identifiers

DOI
10.1111/jofi.12841