Abstract
Contents Preface CHAPTER 1. ELEMENTS OF DIFFUSION CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH CHAPTER 4. THE GENERATION OF INNOVATIONS CHAPTER 5. THE INNOVATION-DECISION PROCESS CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES CHAPTER 8. DIFFUSION NETWORKS CHAPTER 9. THE CHANGE AGENT CHAPTER 10. INNOVATION IN ORGANIZATIONS CHAPTER 11. CONSEQUENCES OF INNOVATIONS Glossary Bibliography Name Index Subject Index
Keywords
GlossaryInnovation diffusionDiffusionIndex (typography)Diffusion of innovationsSubject (documents)Early adopterKnowledge managementSociologyComputer scienceSocial scienceBusinessLibrary scienceMarketingPhilosophyLinguisticsThermodynamicsWorld Wide WebPhysics
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Publication Info
- Year
- 2019
- Type
- book
- Pages
- 415-434
- Citations
- 37164
- Access
- Closed
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Cite This
Everett M. Rogers
(2019).
Diffusion of Innovations 1.
An Integrated Approach to Communication Theory and Research
, 415-434.
https://doi.org/10.4324/9780203710753-35
Identifiers
- DOI
- 10.4324/9780203710753-35