Abstract

Abstract Background The aggravation of environmental problems has led companies to seek the development and commercialization of green products. Some companies mislead their stakeholders through a phenomenon called greenwashing. Results This paper aims to explore the phenomenon of greenwashing through a systematic literature review in search of its main concepts and typologies in the past 10 years. This research has followed the proceedings of a systematic review of the literature, based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). We identified a major classification of greenwashing: firm-level executional, firm-level claim, product-level executional, and product-level claim. Conclusion It was possible to highlight and catalog the types of the phenomenon. A structure based on such type has been observed in the literature.

Keywords

GreenwashingCommercializationPhenomenonSystematic reviewProduct (mathematics)BusinessMarketingEpistemologyPolitical scienceEcologySustainabilityBiologyMEDLINEMathematicsPhilosophy

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Year
2020
Type
review
Volume
32
Issue
1
Citations
1017
Access
Closed

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Sebastião Vieira de Freitas Netto, Marcos Felipe Falcão Sobral, Ana Regina Bezerra Ribeiro et al. (2020). Concepts and forms of greenwashing: a systematic review. Environmental Sciences Europe , 32 (1) . https://doi.org/10.1186/s12302-020-0300-3

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DOI
10.1186/s12302-020-0300-3