Abstract
Abstract This study suggests that both baseline levels and changes in perceived self-efficacy mediate the adoption of health behaviors in the context of a year-long community health campaign. With a pre- to postevaluation design, using path models to establish the relationships among perceived self-efficacy, campaign exposure, and four separate health behaviors, we establish that (a) exposure to a health campaign increases perceived self-efficacy, (b) baseline and changes in perceived self-efficacy each contribute to the adoption of health behaviors, and (c) baseline and changes in health behavior contribute to the development of perceived self-efficacy. There is a strong negative correlation between baseline self-efficacy and changes in self-efficacy, which may explain previous research in which baseline self-efficacy alone did not predict subsequent behavioral enactments.
Keywords
Self-efficacyBaseline (sea)PsychologyContext (archaeology)Health behaviorBehavior changeHealth belief modelPath analysis (statistics)Community healthMedicinePublic healthSocial psychologyHealth promotionEnvironmental healthPolitical science
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Publication Info
- Year
- 1991
- Type
- article
- Volume
- 3
- Issue
- 1
- Pages
- 1-15
- Citations
- 120
- Access
- Closed
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Cite This
Edward Maibach,
June A. Flora,
Clifford Nass
(1991).
Changes in Self-Efficacy and Health Behavior in Response to a Minimal Contact Community Health Campaign.
Health Communication
, 3
(1)
, 1-15.
https://doi.org/10.1207/s15327027hc0301_1
Identifiers
- DOI
- 10.1207/s15327027hc0301_1