Keywords
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Publication Info
- Year
- 1980
- Type
- article
- Volume
- 44
- Issue
- 4
- Pages
- 126-126
- Citations
- 1126
- Access
- Closed
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Cite This
Lynnw. Phillips,
Richard P. Bagozzi
(1980).
Causal Models in Marketing.
Journal of Marketing
, 44
(4)
, 126-126.
https://doi.org/10.2307/1251239
Identifiers
- DOI
- 10.2307/1251239