Abstract
Journal Article Affective and Cognitive Factors in Preferences Get access Robert B. Zajonc, Robert B. Zajonc Search for other works by this author on: Oxford Academic PubMed Google Scholar Hazel Markus Hazel Markus Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 2, September 1982, Pages 123–131, https://doi.org/10.1086/208905 Published: 01 September 1982 Article history Received: 01 November 1981 Published: 01 September 1982
Keywords
Affect (linguistics)Variety (cybernetics)CognitionPreferenceRepresentation (politics)PsychologyCognitive psychologySocial psychologyComputer scienceCommunicationNeuroscienceArtificial intelligenceEconomicsMicroeconomics
Affiliated Institutions
Related Publications
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects
Journal Article Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects Get access Gary M. Erickson, Gary M. Erickson Search for other works by this au...
Correlates of intention to use condoms among auto mechanic students
Journal Article Correlates of intention to use condoms among auto mechanic students Get access Michel Lavoie, Michel Lavoie Search for other works by this author on: Oxford Acad...
The Role of Attention in Mediating the Effect of Advertising on Attribute Importance
Journal Article The Role of Attention in Mediating the Effect of Advertising on Attribute Importance Get access Scott B. Mackenzie Scott B. Mackenzie Search for other works by t...
The Relationship between Prior Brand Knowledge and Information Acquisition Order
Journal Article The Relationship Between Prior Brand Knowledge and Information Acquisition Order Get access Itamar Simonson, Itamar Simonson Search for other works by this autho...
Allocation of Time to the Mass Media
Journal Article Allocation of Time to the Mass Media Get access Jacob Hornik, Jacob Hornik Search for other works by this author on: Oxford Academic PubMed Google Scholar Mary J...
Publication Info
- Year
- 1982
- Type
- article
- Volume
- 9
- Issue
- 2
- Pages
- 123-123
- Citations
- 1054
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
1054
OpenAlex
19
Influential
619
CrossRef
Cite This
Robert B. Zajonc,
Hazel Rose Markus
(1982).
Affective and Cognitive Factors in Preferences.
Journal of Consumer Research
, 9
(2)
, 123-123.
https://doi.org/10.1086/208905
Identifiers
- DOI
- 10.1086/208905