Abstract
The theory of reasoned action (Ajzen and Fishbein 1980) and two versions of theory of planned behavior (Ajzen 1985) are compared in terms of their ability to predict intentions and behavior. Two behaviors are examined: one involves a high degree of volitional control (voting), and the other is goal-directed; i.e., it involves a low degree of volitional control (weight loss)
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Publication Info
- Year
- 1991
- Type
- article
- Volume
- 54
- Issue
- 2
- Pages
- 87-87
- Citations
- 105
- Access
- Closed
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Identifiers
- DOI
- 10.2307/2786928