The Commitment-Trust Theory of Relationship Marketing
Relationship marketing—establishing, developing, and maintaining successful relational exchanges—constitutes a major shift in marketing theory and practice. After conceptualizin...
Publications
View AllExperimentally induced changes in the endocytic traffic of P-glycoprotein alter drug resistance of cancer cells
The MDR-1 gene product, plasma membrane glycoprotein or P-glycoprotein (PGP), has been shown to confer drug resistance to cancer cells by acting as an energy-dependent drug-effl...
Affiliated Researchers
Institution Info
- Type
- education
- Country
- US
- Publications
- 4
- Citations
- 10,518
External Links
Identifiers
- ROR
- https://ror.org/03xrrjk67