San Francisco State University

education US
5
Publications
2,716
Citations
9
Researchers

Publications

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The Service Revolution

Are we running out of physical-goods markets? The author shows how a large and growing market for commodities lies in the development of service systems.

1963 Journal of Marketing 268 citations

Affiliated Researchers

Institution Info

Type
education
Country
US
Publications
5
Citations
2,716

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ROR
https://ror.org/05ykr0121