PLS-SEM: Indeed a Silver Bullet
Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent construc...
Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent construc...
Purpose – The authors aim to present partial least squares (PLS) as an evolving approach to structural equation modeling (SEM), highlight its advantages and limitations and prov...
This paper takes an objective look at how papers using structural equation models are received in the review process of academic marketing research journals. The focus is examin...