Understanding international web site usage
Purpose The technology acceptance model (TAM) has been one of the most influential theories in the information technology literature, but it has not been used in the marketing l...
Publications
View AllAffiliated Researchers
Institution Info
- Type
- facility
- Country
- FR
- Publications
- 1
- Citations
- 157
External Links
Identifiers
- ROR
- https://ror.org/0509qp208