William E. Baker

ORCID: 0000-0002-4915-2553

1

h-index

1

Publications

215

Citations

Publications

1 shown

Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference

William E. Baker , J. Wesley Hutchinson , Danny L. Moore +1 more

1986 Advances in consumer research 215 citations

Frequent Co-Authors

J. Wesley Hutchinson

Danny L. Moore

Prakash Nedungadi

University of Toronto

Researcher Info

h-index: 1
Publications: 1
Citations: 215

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0002-4915-2553

Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.