Recall and recognition effects of brand name imagery
Abstract The strategic marketing decision regarding the selection of a brand name has long been an area neglected by academic researchers. This study attempts to apply psycholog...
Publications
1 shownResearcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 63
- Institution
- Trinity University
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h-index
1
h-index: Number of publications with at least h citations each.