John A. Howard

ORCID: 0000-0002-5974-5416

1

h-index

1

Publications

2,815

Citations

Publications

1 shown

The Theory of Buyer Behavior

Stewart W. Bither , John A. Howard , Jagdish N. Sheth

1971 Journal of Marketing 2815 citations

Frequent Co-Authors

Stewart W. Bither

Jagdish N. Sheth

University of Illinois Urbana-Champaign

Researcher Info

h-index: 1
Publications: 1
Citations: 2,815

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0002-5974-5416

Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.